Golden Consulting.
What I Do

Three ways to work together.

You probably don't need everything. You need the right thing, at the right depth, for where you actually are. Below are the three shapes this usually takes.

Fixed scope, one-time

Strategic Audit

Know exactly where you stand, and what to do next.

We define what success actually looks like for your business, then I audit every channel against it. You walk away with a candid read and a game plan, whether or not we ever work together again.

  • Success defined before anything gets measured
  • Every channel assessed, not just the loud ones
  • A prioritized plan you own outright
  • Including whether AI answer engines can see you at all, which most audits still do not check
Best when: you suspect something's off but can't name it, or you're about to spend real money and want a second brain first. See how I think about the whole loop →
Ongoing, strategic

Fractional CMO

Senior marketing leadership, minus the senior salary.

I sit at the strategy layer: setting direction, supervising your vendors, and turning marketing noise into decisions. You get the thinking of a seasoned CMO without carrying one on payroll.

  • Strategy and priorities, set and maintained
  • Your existing vendors, supervised and held to standard
  • A steady hand across every channel that matters
Best when: you have execution handled but nobody senior owning the plan, the standards, and the whole picture. See the phases a CMO has to balance →
Ongoing, turnkey

Done-For-You

One strategist accountable, specialists doing the work.

When the plan needs hands, I quarterback trusted execution partners across search, paid, social, content, and web. I stay accountable to you. Specialists do what specialists do best.

  • A single point of accountability: me
  • Vetted specialists matched to the actual work
  • Execution that traces back to a real strategy
Best when: you know what needs doing and would rather it just get done, well, without managing a roster of vendors yourself. See which channels this can cover →

These are anchor points, not a rigid menu. Plenty of engagements start as one and become another, or land somewhere in between. If none of the three fit exactly, that's usually a good conversation, not a dead end.

Anchor points, not a menu Strategic Audit one-time, fixed scope Fractional CMO ongoing, strategy layer Done-For-You ongoing, turnkey lighter touch fuller service Plenty of engagements start as one and become another, or land in between. Golden Consulting
The shapes are designed to move. Start where you need to, and change when the situation does. What each one tends to cost is explained here.
Steal this diagram, credit is appreciated.Download SVG
How It Starts

No pitch decks. Just a conversation.

However we end up working together, it begins the same low-stakes way. You shouldn't have to commit to anything to find out whether I'm worth committing to.

1

You reach out

A short email about what you're trying to achieve and what's in the way. Plain English encouraged, jargon tolerated.

2

We talk it through

I tell you honestly whether I can help, which of the three shapes fits, and what I'd do first if I were you. No obligation, no theater.

3

We scope it properly

If it's a fit, we agree on exactly what's included before a dollar changes hands. Surprises belong in birthday parties, not invoices.

"One of the most knowledgeable, professional, and proficient digital marketing experts in the industry... I wholeheartedly recommend consulting with Simon for your digital marketing needs."

Anthony Will · CEO & Founder, Reputation Resolutions · via LinkedIn

Not sure which one you need? That's fine.

Tell me the situation. Between the three of these, and everything in between, there's almost always a sensible place to start. If you'd rather know who you'd be working with first, start here. One honest note: I keep the ongoing roster deliberately small. Strategy doesn't scale like software, and I'd rather be great for a few than adequate for many.

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